Mission Statement:
- H&M's purpose is to offer their customers fashion and quality at the best price. H&M states numerous of times that quality is more than making sure that products meet or exceed their customers expectations. H&M is constantly working to better their products by manufacturing under good working conditions, and with limited impact on the environment. H&M takes responsibility for how their operations affect people and the environment which is key for their profit and growth.
- H&M is committed to integrating social and enviornmental concerns into all their business operations and investing in the communities. This company has a lot of great things going on such as charitable organizations both globally and locally. Some of the global organizations include: UNICEF, WaterAid, Hand in Hand and Fashion Against Aids. In the US, they work with Making Strides for the American Cancer Society in multiple cities to help raise funds for breast cancer research and with the Boys and Girls Club of America.
Brief History:
- HM signifies "Hennes"- the swedish word for "hers". And Mauritz signifies a hunting store in Stockholm. H&M was founded by Erling Persson who started out as a salesman in Vasteras, Sweden. In 1947 he visited the US and it was here that he took interest in a new kind of clothing store. HM had a high turnover of garments and kept its prices low. The first store to open was in Vasteras on September 13, 1947. During the 1950s and 1960s Hennes then expanded steadily. When the company decided to expand to Stockholm in 1968, Erling Persson bought Mauritz Widforss. Mauritz Widforss wasn't only a hunting store it also featured a stock of mens clothing. Persson later brung the two names together and created H&M. H&M has been known to deliver fashion and quality at the best price for over sixty years. This company sets itself apart from others because of the low prices they continue to offer it's consumers. This is a major reason why the company has lasted and is successful today!
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