Chapter 14: Marketing Channels and Retaling

Marketing Channel: A Marketing Channel is a set of activities neccesary to transfer the ownership.  It is also useful tool for the management of the company.  H&M follows these roles of a marketing channel in marketing strategies:

• Link Products to the buyers 
• Performance sales
• Influence the company's pricing strategy
• Affecting product strategy  through branding
• Customize profits, istall, maintain, offer credit, etc...  

Retailing: Retail is the sales of product or service from an individual to another.  H&M buys products and also manufactures goods in diffrent countries sucha as Bangledesh and sells it to its customers.

H&M's continued success and prosperity depends on its efficient distribution channel. H&M has effetively incorporated its supply chain to its retail distribution channel to its business strategy.  As the comapny expands more heavenly into the U.S market, its unique streamlined distribution will be a critical component of its success.