Chapter 5: Developing a Global Vision

H&M has succesfully expanded their global vision throghout the years.  With roughly 3,000 store in 43 diffrent markets all over the world including North America, Europe and Asia.  in a weak economy, H&M seems to be going strong and they are stil trying to show growth about 15% per year.  H&M has grown alot since they first opened their first store on 5th avenue 12 years ago.  They have gone from 1 store to 233 stores just in the United States of America.  To show even more growth H&M has finally openeded the online shopping abillity on their website, (avaiable in America).  The online shopping starting in America is a smart idea since america is one of the most profitable markets in the world. What makes H&M great is the abillity to adapt culturaly and to do it succesfully.  For example their 3.6 million dollar, 30 second Super Bowl commmercial: