Monday, December 9, 2013

Chapter 16: Advertisement, Public Reltions and Sales Promotion

The following video below is an H&M advertisement of their upcoming versace products: 


H&M has many that it promotes its brand and continues to get customers to come into the store.  One way H&M gets customers to come back into the store is Merchandize cards.  If the customer makes a purchase the cashier will hand them a merchandize card tha is 5 dollars off their next purchase.  Also, if you give H&M ur e-mail you will have 20% off one select item online and you will recive that same merchandize card.  With just ur e-mail you can get all these sales and privlages and H&M will tell you when the sales and promotion will happen.

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